
Portland Fashion Week may be done for 2007, but my ramblings aren’t! Isn’t that what blogs are for? Random thoughts and insights?
So this photo above– normally I’m really good at watching how many pics are left on my CF cards, but right after this shot, I pushed the shutter, nothing happened because the CF card was full. Swapping cards at an event like this is a little complicated because if you’ve been shooting fast, often the files are still writing to the card for a few seconds afterwards (and you can’t yank the card or you’ll lose those photos). So as the files were writing, I quickly fished a blank CF out of my pocket, waited another second for the write light to go off, loaded up the blank card, and of course missed the end of the runway shot. So I grabbed a shot of the back of the design– and wouldn’t you know it? My editor wanted both photos! The lesson? You have to be fast and really, really know your equipment in situations like this.

So a lot of people dabble in runway shooting and they may end up with a couple of decent shots, but ask yourself how many people can nail a decent shot of EVERY single design? ‘Cause you really never know what an editor will want.
BTW: for this show, I was shooting for ultra a website that has been doing an awesome job of reviewing and writing up all the PFW shows. Congrats to Lisa and the rest of the team, your coverage has really been top notch and better than any of the mainstream publications like that really bad one that starts with an “O” or those others that have long since decided photo quality is not important. And I’m not talking about The Mercury because I actually really admire them.
Seriously– take a spin around the google listings for PFW and local publications. Some of the photos showing up on the blogs are horrendous– out-of-focus, poorly composed snaps. One local publication blog even has comments asking why the photos are so bad! Someday those places will learn that the internet is actually quite popular and will most likely outlive their print publications.
Not to dwell on this too much, but Tuesday, my website had over 2800 unique visitors. Wednesday, it was over 1900, and yesterday, merely 1600. Those are not page views, those are unique visitors. The best part about the internet is a lil’ po-dunk photog like me with virtually no budget can get out there and give those well-financed, advertiser driven publications a real run for their money.

Moving on… so this is the runway shot of this design by Lucia Apparel which I mentioned yesterday. Designer Sarah Wallace is really a great person and a cool designer so I have no problem helping her out with a lil’ publicity. Anyway, so that’s the runway shot.

Here’s that same design shot in a more editorial way. Runway photos are cool, but it’s always more fun to play around off the runway.

One more from Lucia… my point is that a good photographer can shoot both on and off the runway. And well, I’m clearly full of myself today so why not give myself a pat on the back?
Okay, okay, my arm isn’t quite tired just yet. So one more from PFW that I really liked. Check out the perfect rembrandt style lighting (accomplished with a bit of planning on my part and a gridded strobe on a stand off the end of the runway).

Just a whole bunch of rambling thoughts today but also a chance to showcase some cool photography. Point and shoot cams are fun for party snaps, but when it comes to photos you want to stand out from the crowd, it’s time to bring in a pro.
Pete Springer Photography