
Photos from the Flourish Fall Fashion Show in north Portland now posted on my website.
One note for boutique owners– the best photos you’re going to get of your designs will almost never be on the runway, especially this type of runway. Really. That’s why I offered to shoot photos of your designs before this show. Out of seven boutiques involved, not a one took me up on this offer.
Consider the runway lighting here– it’s the exact same lighting you used to use at summer camp when you’d put a flashlight under your chin and tell a scary story. Lighting from below looks terrible. I tried my best to overpower this lighting using a studio strobe, but there’s only so much I can do in a situation like this. With a chance to set up a quickie shoot just before the show, I can create beautiful lighting that will flatter both your models and your clothing.
The other thing that I don’t understand is why so many boutique owners seem to put so much emphasis on the show itself with no regard to what photos of the show will look like. Look at this photo above– there were maybe 50-75 people at this show (note the empty chairs). This is not a slam on the organizers or boutiques, just something worth noting.
But when I shoot a fashion show and post the photos on my website, I’ll easily get 500 unique visitors in a single day checking out the images. In addition, thanks to the power of search engines, a mention of your boutique on my website will magically appear on google, etc– and not just in any ol’ spot. In most cases, you’ll get listed on the first page of a search (I’m very good at SEO – search engine optimization). In other words, you may get 50-75 people at a fashion show, but the photos will end up getting viewed by thousands! This is all a long way of saying, please, Portland boutique owners, if you want to boost your sales and listing in the search engines and really get yourselves out there, work WITH me! I love Portland fashion and all the indie designers, but if you’re only going to let me shoot your clothes on a poorly lit runway, well, the PR you’ll be getting won’t be very flattering.
And one more note for the boutiques– tell your models to slow down on the runway! I shoot fashion shows all the time and if your model is moving too fast on the runway for me to get a decent photo, well, that doesn’t help you much, does it? BTW: I shoot a Canon 1D Mark IIn– the fastest and most consistent focusing DSLR available these days.
Sure, this is all a lil’ bit of a rant but if you’re going to all the effort of putting on a fashion show, you should know how to make it pay off. You can see in the photo below– the lighting is not nearly as flattering as it could be and unfortunately there’s not much I can do about something like that on a runway.

Pete Springer, Portland, Oregon fashion photographer